#20MINUTESOFACTION4CHANGE

#20MINUTESOFACTION4CHANGE

White Ribbon

White Ribbon

How do you take a deplorable euphemism and turn it into a rallying cry for change?

One in five women will be sexually assaulted during their college and university years. When the Stanford rapist’s father (Dan Turner) used the deplorable euphemism “20 minutes of action” to describe the rape his son committed, White Ribbon wanted to find a way for dads to take action.

We turned one dad’s negative phrase into a movement all dads could get behind by creating #20MinutesofAction4Change.

More Work