Changing the Gender Ratio in Engineering.
Juliet partnered with Engineers Geoscientists Manitoba to take on an issue that affects all of our futures: the lack of women in engineering.
By inciting middle school students to demand change with petitions placed in schools across the province, we sparked a dialogue with the leaders of Manitoba’s largest engineering employers and the students themselves to meet one lofty, long-term goal: to ensure 30 percent of engineers are women by the year 2030.
Brand Strategy. Creative. Design. Production.
schools took part in the program