30×30

Engineers Geoscientists Manitoba

Changing the Gender Ratio in Engineering.

Juliet partnered with Engineers Geoscientists Manitoba to take on an issue that affects all of our futures: the lack of women in engineering.

By inciting middle school students to demand change with petitions placed in schools across the province, we sparked a dialogue with the leaders of Manitoba’s largest engineering employers and the students themselves to meet one lofty, long-term goal: to ensure 30 percent of engineers are women by the year 2030.

JULIET’S ROLE:

Brand Strategy. Creative. Design. Production.

Results

schools took part in the program

  • 354

students reached

  • 134,768

companies formed the Manitoba 2030 Coalition, as a result of the campaign

  • 18