On Air Proposal

Peoples

“Did a proposal just happen during the commercial break of the Maple Leafs game?”

Proposals at NHL games are nothing new. But giving up valuable TV commercial time so a guy could propose to his girlfriend between two other random ads is a whole lot newer.

JULIET’S ROLE:

Brand Strategy. Connections Strategy. Creative. Social. Production. PR.

Results

Million Impressions

  • 2.3

Sales Increase

  • 5%