While Toronto’s film industry is booming, Hollywood’s demand for local talent hasn’t always followed.
Since The Directors Guild represents 700+ industry creatives, they needed to remind Hollywood execs of what they’re missing. Juliet developed the the long-term positioning, ‘Make more with Toronto’, and the first campaign out-of-the-gate, which spoke directly to Hollywood studios.
Brand Strategy. Connections Strategy. Creative. Production. Digital. PR. Event.
million paid impressions
million earned impressions