Make More With Toronto

Directors Guild of Canada


While Toronto’s film industry is booming, Hollywood’s demand for local talent hasn’t always followed.

Since The Directors Guild represents 700+ industry creatives, they needed to remind Hollywood execs of what they’re missing. Juliet developed the long-term positioning, ‘Make more with Toronto’, and the first campaign out-of-the-gate, which spoke directly to Hollywood studios.

JULIET’S ROLE:

Brand Strategy. Connections Strategy. Creative. Production. Digital. PR. Event.

Results

million paid impressions

  • 14.6

million earned impressions

  • 108

Special feature in both
The Hollywood Reporter & CBC