Journie Rewards


With new Journie Rewards, it’s good to get.

Parkland Fuel Corporation worked with Juliet to launch JOURNIE, a nationwide rewards and customer loyalty program. Following its full national rollout, JOURNIE Rewards will be available across Parkland’s coast-to-coast network of approximately 1,300 Chevron, Ultramar, Pioneer and Fas Gas sites. In addition to instant fuel savings, customers can simultaneously collect JOURNIE Rewards as well as rewards they already earn with their CIBC credit card.


Not only did Juliet work on the program itself but also every gas station became an opportunity to build awareness, grow consideration, and drive conversion.


Brand Strategy. Design. Creative. Media/Connections Strategy.