Nestea won’t help you get the girl. Or the job. Or fulfill any of your dreams.
It’s real tea. And real refreshing. And that’s it. Keeping it real since forever has become the brand’s long-term positioning, and it’s reversing years of decline.
On Spotify, the realness kept going in the form of genre specific ads in corresponding playlists, targeting the earballs of our target audience.
Brand Strategy. Connections Strategy. Creative. Production.