Monroe Collection

Zales

I am my own muse.

Marilyn is the symbol of ultimate beauty, but also a woman who forged her own path in an era where paths for women were few. So, when Zales came to Juliet to launch their new Marilyn Monroe Collection of Fine Jewelry, rather than drawing from her looks, we drew from the inspirational legacy she left behind.

Digital OOH targeted major city centres, including Times Square, NYC.

JULIET’S ROLE:

Brand Strategy. Connections Strategy. Creative. Production. PR.