Moroccan Oil

06 Body care that takes you there. 2022

Ambition

Launch Moroccan Oil's new body care line on a global stage.

Screenshot from Moroccan Oil spot
Screenshot from Moroccan Oil spot

Audience Love

Skincare and beauty enthusiasts who love to explore new products.

Idea

Embrace the transportive nature of the product

Body care that takes you there, executed across the full path-to-purchase with Video, Print, PR / Influencer Events, Social and in-store / at salon.

Screenshot from Moroccan Oil spot
Screenshot from Moroccan Oil spot

Results

Moroccan Oil’s most successful product launch on record.

Screenshot from Moroccan Oil spot

Tags

Creative Production Connections