Mother’s Day

Lululemon

I’m Telling Mom

Lululemon reached out to Juliet to develop a Mother’s Day campaign. We took the nostalgic phrase, I’m Telling Mom, and turned it into a call for appreciation of moms everywhere.

JULIET’S ROLE:

Brand Strategy. Creative. Production.

Results

lift in sales of feature products over the course of the campaign

  • 5.51%

lift in sales vs prior year

  • +41%