Pardon

Doja

Cannabis is being legalized. But no one is talking about the decades of minor, non-violent cannabis convictions that continue to ruin the lives of over 500,000 people.

Juliet teamed up with Doja Cannabis and a team of lawyers at Cannabis Amnesty to create Pardon Products. All the proceeds from Pardon Product sales went toward pressuring the government to grant an immediate pardon to anyone with a minor cannabis conviction.

JULIET’S ROLE:

Brand Strategy. Connections Strategy. Creative. Product Design. Production. PR.