Love Is Worth It

Love Is Worth It

Peoples

PEOPLES JEWELLERS

How do you redefine a legacy retailer’s strategy to resonate with a younger generation?

Instant gratification. These days, it’s what the world is all about. But love is still worth the grandest gestures of all. Developed in lockstep with Juliet, ‘Love Is Worth It’ became Peoples rallying cry, and it has guided all they do from both an internal and external perspective over the last three years.

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