Power to the Pop

Van Der Pop

Van der Pop is a female-centric cannabis brand that reached out to Juliet to support their launch.

Rather than talking at women, we listened by conducting a national survey to find out what they were saying, thinking, and wondering about cannabis.

Then we turned it all into a data-driven campaign under one long-term umbrella called Power to the Pop.

Each unique illustration was brought to life to represent the most common places that women use cannabis products.

JULIET’S ROLE:

Brand Strategy. Connections Strategy. Creative. Production.