Van der Pop is a female-centric cannabis brand that reached out to Juliet to support their launch.
Rather than talking at women, we listened by conducting a national survey to find out what they were saying, thinking, and wondering about cannabis.
Then we turned it all into a data-driven campaign under one long-term umbrella called Power to the Pop.
Each unique illustration was brought to life to represent the most common places that women use cannabis products.
Brand Strategy. Connections Strategy. Creative. Production.