S by Serena

13 It’s your turn to play. 2022


Don’t just launch a new jewelry collection, drop the season’s must-have collaboration with Serena and Zales.

Audience Love

We focused on bold statement makers who embrace individuality and set the tone. Whatever room they walk into, they play by their own style rules.

Serena Williams product shot
Serena Williams product shots


Serena invites the next generation into the fashion game, and lets them know that it’s their turn to play.

It's Your Turn To Play


Connections Creative Production Strategy