Simplest Way To Be a Sometimes Vegetarian

Wholly Veggie!

How does one small veggie brand make a mark on America?

Juliet developed a state-by-state rollout plan that targeted the growing mass of “Sometimes Vegetarians” and positioned Wholly Veggie as the break from meat-heavy moments.


Brand Strategy. Connections Strategy. Creative. Production.


million impressions

  • 7.1

increase in valuation of Wholly Veggie! over the previous year.

  • 5x