Sustainable Parka

Roots

Made from 80 plastic bottles. Because we only have one planet.

This past winter, Roots Chicago released their first sustainable parka made entirely of recycled plastic bottles. Juliet helped launch it by putting it in a fridge, in a bodega, right smack dab in the middle of the plastic water bottle aisle. All to show people that plastic can be so much more than waste.  

JULIET’S ROLE:

Brand Strategy. Connections Strategy. Creative. Production. PR.