Zales
03
Marilyn Monroe.
2022
Ambition
Launch a new collection for Zales
All while making an icon of yesterday relevant to today’s modern fine jewelry buyer.
Audience Love
Bold statement makers who embrace their individuality, and set the tone. The jewelry they collect is more declaration than decoration.
Idea
More than a blonde bombshell, Marilyn pushed boundaries. She was her own muse, a spirit we turned into a rallying cry to transcend the decades.
Results
Exceeded sales goals by 10x, and still holds the record for delivering the highest digital ROI of any campaign run by Signet, the holding company that owns Zales.
