Convince Hollywood studio executives to hire more Toronto talent by playing to their egos and mirroring their travel itineraries.
Launch a different kind of cannabis brand by lobbying for justice.
Talk about the one thing discount shoppers care about: Low prices. Do it all on digital, and adjust it in real-time, to ensure the low prices are always fresh.
Launch the Marilyn Monroe Collection with women who share a similar spirit, and do it in a place that helped fuel her fame.
Don’t sell Grand Marnier, sell a cocktail for the times.
Get CEOs to address the lack of women in stem by giving students a voice.
Launch a veggie brand by embracing meat-eaters.
Turn the nostalgic phase, I’m telling mom, on its head, and invite moms and daughters to do the telling in their own way.
Keep girls in sport by launching an apparel company in partnership with over 100 little leagues.
Launch a parka made of 80 water bottles right smack dab in the middle of water bottle aisles.
Make cursing out winter a rewarding experience, and meet the people where all the cursing is happening: Twitter.
