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CONTEXT + CREATIVITY

CONTEXT MATTERS JUST AS MUCH AS CREATIVITY. WHEN YOU GET THE RELATIONSHIP RIGHT, IT’S THE DIFFERENCE BETWEEN TALKING TO PEOPLE AND MOVING THEM.

Launch a parka made of 80 plastic water bottles in the middle of the water bottle aisle.

Roots

Convince Hollywood studio execs to hire more Toronto talent by playing to their egos and mirroring their travel itineraries.

Directors Guild of Canada

Launch the Marilyn Monroe Collection with women who share a similar spirit, and do it in a place that helped fuel her fame.

Zales

SMALL, INDEPENDENT AGENCY OF THE YEAR / SILVER. Strategy Magazine, 2020.