Directors Guild

01 Wider Lens. 2022

Ambition

Convince Hollywood studio executives to hire more Toronto talent.

DGC Wider Lens Website
DGC Wider Lens Email

Audience Love

Hollywood executives have little time for ads

But they make time for industry content. To earn their love, we pivoted the Directors Guild away from being a once-in-a-while advertiser to a full-blown digital publisher.

DGC Wider Lens Hero
DGC Wider Lens Spotify Podcast
DGC Wider Lens Social
DGC Wider Lens Social

Idea

WIDER LENS is podcasts, monthly newsletters, online zines, interview series, and in-person events.

DGC Wider Lens Banners
DGC Wider Lens Sell Sheet
DGC Wider Lens Phone Articles
DGC Wider Lens Phone Articles
DGC Wider Lens Website
DGC Wider Lens Series
DGC Wider Lens Screen Card
DGC Wider Lens TIFF

Results

Doubled

email open & click rates.

 

10x

podcast listenership vs. norms.

+325m

more production dollars have flowed into Ontario since WIDER LENS’ inception.

Retweet

from Guillermo Del Toro. 🐥

Tags

Strategy Creative Connections Editorial Production