Doja

15 Pardon Products. 2022

Ambition

Establish Doja Cannabis as a different strain, run by a different, more-caring group of people.

Doja and Cannabis Amnesty logos

Audience Love

As billions poured into the cannabis industry, a growing chorus of people asked why are we all ignoring the fact that nearly half a million Canadians still have to deal with the consequences of minor Cannabis convictions.

Screenshot of the Doja website
Social media post example
Social media post example
Social media post example
Social media post example
Social media post example
Social media post example

Idea

Partner up with Cannabis Amnesty and launch Doja Cannabis with Pardon Products, an apparel line from which all the proceeds went to support exoneration of those with minor cannabis convictions.

Doja Apparel
Doja Bag
Doja Apparel Truck
Doja Apparel Truck

Results

Coverage from Forbes to CBC, celebrities and social activists.
Doja mentioned on the Forbes website
Doja mentioned on the CTV website
“Hands down the most culturally impactful launch across our entire portfolio.”

Tags

Creative Production