Unbox Change

Unbox Change

Engineers Geoscientists Manitoba

ENGINEERS GEOSCIENTISTS MANITOBA

UNBOX CHANGE 

THE WHAT, WHERE AND WHEN OF IT:

Engineers Geoscientists Manitoba asked us to help address the lack of women in engineering.

Rather than approach the engineering firms directly, we partnered with the people who really control the future: Students. Over 500 schools to be exact. The students put petitions together demanding action, and we packed them up in a box called Unbox Change, and shipped it to the CEOs. The news took interest, and the CEOs sat up.

It drove to the formation of The Manitoba 2030 Coalition: A standing coalition, made up of representatives from the corporations, government officials, and students to increase the number of women who are newly licensed to 30% by 2030.