FreshCo
07
We let our prices do the talking.
2022
![](https://www.wearejuliet.com/wp-content/uploads/2022/07/Freshco_12-1024x646.jpg)
Ambition
Despite a new look, most shoppers still thought FreshCo’s prices were 10% higher than the competition. Closing this price perception gap was job #1.
![](https://www.wearejuliet.com/wp-content/uploads/2022/07/Freshco_16-1024x532.png)
![](https://www.wearejuliet.com/wp-content/uploads/2022/07/Freshco_17-1024x532.png)
![](https://www.wearejuliet.com/wp-content/uploads/2022/07/Freshco_09-1024x696.jpg)
![](https://www.wearejuliet.com/wp-content/uploads/2022/07/Freshco_13.png)
Audience Love
Discount shoppers only really care about one thing: Low prices.
![](https://www.wearejuliet.com/wp-content/uploads/2022/07/Freshco_2-1024x576.jpg)
![](https://www.wearejuliet.com/wp-content/uploads/2022/07/Freshco_4-1024x576.jpg)
![](https://www.wearejuliet.com/wp-content/uploads/2022/07/Freshco_6-1024x576.jpg)
![](https://www.wearejuliet.com/wp-content/uploads/2022/07/Freshco_14_-1024x683.jpg)
![](https://www.wearejuliet.com/wp-content/uploads/2022/07/Freshco_15-1024x683.jpg)
Idea
Let the low prices do the talking
Given the fact that in discount retail you’re only as good as your latest deal, embrace real-time price updates. Over the course of the campaign, digital assets were created on a near daily basis to ensure we were always holding up the best prices.
![](https://www.wearejuliet.com/wp-content/uploads/2022/07/Freshco_11-1024x683.jpg)
![](https://www.wearejuliet.com/wp-content/uploads/2022/07/Freshco_05-1024x576.jpg)
Results
Sales growth outpaced the category growth by 72%.
Closed the price perception gap between FreshCo and the competition from 10% to less than 5%.
Return on marketing spend increased by 21%.