Jägermeister
04
Taste what Flula means.
2022
Ambition
Convince people to try Jägermeister Cold Brew, a new product with a very unique taste.
Audience Love
In research, we learned that almost everyone has a preconceived notion of what Jägermeister tastes like. To get them to try something new, we had to push hard on trial.
Idea
Partner up with German comedian Flula, and put a QR code on his you-know-what to get money off your first Cold Brew.
The Results
3x
Higher engagement than benchmarks.
12%
Trial increase.
