Jägermeister

12 Taste what Flula means. 2022

Ambition

Convince people to try Jägermeister Cold Brew, a new product with a very unique taste.

Audience Love

In research, we learned that almost everyone has a preconceived notion of what Jägermeister tastes like. To get them to try something new, we had to push hard on trial.

Idea

Partner up with German comedian Flula, and put a QR code on his you-know-what to get money off your first Cold Brew.

The Results

3x

Higher engagement than benchmarks.

12%

Trial increase.

Tags

Creative Production Connections Strategy