Convince people to try Jägermeister Cold Brew, a new product with a very unique taste.
In research, we learned that almost everyone has a preconceived notion of what Jägermeister tastes like. To get them to try something new, we had to push hard on trial.
Partner up with German comedian Flula, and put a QR code on his you-know-what to get money off your first Cold Brew.
Higher engagement than benchmarks.