Mother’s Day

Mother’s Day

Lululemon

LULULEMON

MOTHER’S
DAY

THE WHAT, WHERE AND WHEN OF IT:

Lululemon’s brand purpose has always been timeless in that it’s about making communities not just apparel.

They brought us on to build Mother’s Day campaign that leaned into timely moments and drove global ecommerce sales.

Our idea focussed on turning the nostalgic phrase, I’m telling Mom, into a call for appreciation of moms everywhere. We targeted key sites active daughters and moms visit, encouraged them to spend the day together, and we partnered with daughter/mother influencers from around the globe, giving each of them the digital toolkit they needed to take part.

Traffic to gifting on the site was up 63% versus the previous year. Sales +41% YoY. PR Impressions for NA, APAC, AUS, and FR up +471% in Mother’s Day hits over previous year.