Mother’s Day

Mother’s Day

Lululemon

LULULEMON

MOTHER’S
DAY

THE WHAT, WHERE AND WHEN OF IT:

Mother’s Day is a big day for Lululemon. Gifts for yoga. Gifts for running. To drive both global ecommerce sales and actual human connection, our idea focussed on turning the nostalgic phrase, I’m telling Mom, into a call for appreciation of moms everywhere. Digital-first, we targeted key sites active daughters and moms visit, and we partnered with daughter/mother influencers from around the globe, giving each of them the digital toolkit they needed to take part.

Traffic to gifting on the site was up 63% versus the previous year. Sales +41% YoY. PR Impressions for NA, APAC, AUS, and FR up +471% in Mother’s Day hits over previous year.