Mailchimp

13 Growing a Community of Partners. 2022

Ambition

Drive sign-ups to Mailchimp & Co, a newly launched partner program.

Audience Love

Marketers, small ad agencies and design firms who use Mailchimp to help their clients win.

Idea

Create a community, built on shared experiences, fueled by editorial prowess.

Results

Launched in October 2020, Mailchimp & Co now has over 30,000 members from 150 countries.

One of our social series received the most engagement ever for the Mailchimp brand while our Elevator pitch work drove the most sign-ups to Mailchimp & Co.

Tags

Strategy Creative Editorial Connections Production