NHL x Cancer Society

03 Hockey fights cancer. 2023


Drive awareness, donations to the cancer society.

Audience Love

Almost everyone, from your neighbour to NHL greats, has been touched by cancer. These shared experiences bond us all together.


When it comes to cancer, no one fights alone. We’re all on the same team. Working with the NHL x NHLPA we brought this idea to life not only on TV but also with a one-of-a-kind activation in arenas where teams lined up as one at the start of the game versus on opposing sides.


Launched during the holidays, the campaign drove conversations and donations on both sides of the border.


Strategy Creative Connections Editorial Production