Redbarn

04 WHERE DOG DREAMS COME TRUE. 2022

Ambition

Give dog owners a compelling reason to ask for Redbarn at US retail.

Audience Love

Premium pet food buyers have a serious aversion to being overly marketed to.

Especially within an overcrowded kibble category where quality ingredients are table stakes. More than anything, dog owners just want their dogs to be happy and living their best lives. One thing they all agreed on: their dogs love meat.

Idea

Meat is what Redbarn has in spades.

Our premium dog food delivers on a key canine fantasy – so we made that promise to dog lovers and dogs everywhere. We help make dog dreams come true.

Results

Just launched with our first dog, Koda, out of Seattle.

Results and more dog dream-fulfilling activations to come.

Tags

Strategy Creative Design