A Charity For This Generation

A Charity For This Generation

Shawn Mendes Foundation


How do you turn a global music star’s charitable aspirations into a fundraising machine?

We worked with Shawn Mendes to create a charity for this generation: The Shawn Mendes Foundation. It seeks to inspire Shawn’s audience, the youth generation of today— to bring change to the world by taking action & giving back.

Our mandate covered everything from design to web build to community management, and anything else we had to do to help change the world.

Deconstructing the flower motif from Shawn’s third album inspired the logo for the foundation.


Over one million USD raised in 24 hours.

Instagram following grew from 0 to over 250K in under a month.

Coverage by Rolling Stone & Time Magazine.