Somewhere Over The Rainbow

Somewhere Over The Rainbow

Over The Rainbow


How do you help a retailer with 45 years of heritage reimagine its look for a new fashion crowd?

Styles comes in and out of fashion, but fashion retailers need to be built to stay the course. The iconic Toronto store, Over the Rainbow, approached us to help them do exactly that.

Our work built upon their colourful past and touched everything from logo to bags to the store itself.


Employees and founders alike noted it was the perfect makeover – modernizing the brand while still retaining it’s history and foundations

Upon launch, weekday sales, which have been historically hard to get, soared.