Travel Edge

05 Don’t Just Go On A Trip, Go On Your Trip. 2022

Ambition

Rebrand and reposition Travel Edge, North America’s largest luxury travel booker.

A depiction of Travel Edge print collateral.

Audience Love

With Real Talk, we learned that luxury travellers already consider themselves “well travelled” and only look to travel agents for deeper access and connections.

Idea

Stop comparing ourselves to the likes of Expedia. Instead, focus on travellers’ dreams and how our advisors can help make them real, and partner up with Pinterest to create Pinspired Trips - Custom itineraries based on travellers’ mood boards.

Results

200x

increase in traffic to the website

Travel Edge Video Screenshot

Tags

Strategy Creative Connections Production