Vera Wang
14
Furever Love.
2022
Ambition
Give engagement ring sales a shot in the arm as a new audience – Gen Z – was hitting the scene.
![Furever Love Social Posting](https://www.wearejuliet.com/wp-content/uploads/2022/06/fl-social-1-1024x953.jpg)
Audience Love
The “ad blind” generation, Gen Z is known for their voracious appetite for online and social content, but are notorious for tuning out ad content.
![Furever Love Contestant - Tika the dog](https://www.wearejuliet.com/wp-content/uploads/2022/06/fl-dog-4-573x1024.jpg)
![Furever Love Contestant - Brodie the dog](https://www.wearejuliet.com/wp-content/uploads/2022/06/fl-dog-1-576x1024.jpg)
![Furever Love Contestant - Benji the dog](https://www.wearejuliet.com/wp-content/uploads/2022/06/fl-dog-2-577x1024.jpg)
![Furever Love Contestant - Crusoe the dog](https://www.wearejuliet.com/wp-content/uploads/2022/06/fl-dog-3-576x1024.jpg)
Idea
Make a social content series, Furever Love, starring Vera Wang’s dog’s search for love.
![Furever Love Contestant - Darrell the dog](https://www.wearejuliet.com/wp-content/uploads/2022/06/fl-dog-5-1024x1024.jpg)
![Furever Love Contestants - Tika and Pavlov the dogs](https://www.wearejuliet.com/wp-content/uploads/2022/06/fl-dog-6-495x1024.png)
![Furever Love Ad](https://www.wearejuliet.com/wp-content/uploads/2022/06/fl-ad-1-1024x731.jpg)
![Furever Love Ad](https://www.wearejuliet.com/wp-content/uploads/2022/06/fl-ad-2-573x1024.jpg)
![Furever Love Ad](https://www.wearejuliet.com/wp-content/uploads/2022/06/fl-ad-3-1024x274.jpg)
Results
93%
increase in traffic to Vera Wang product pages
3x
the original projected views, driven by earned media & social re-sharing