Vera Wang

11 Furever Love. 2022

Ambition

Give engagement ring sales a shot in the arm as a new audience – Gen Z – was hitting the scene.

Furever Love Social Posting

Audience Love

The “ad blind” generation, Gen Z is known for their voracious appetite for online and social content, but are notorious for tuning out ad content.

Furever Love Contestant - Tika the dog
Furever Love Contestant - Brodie the dog
Furever Love Contestant - Benji the dog
Furever Love Contestant - Crusoe the dog

Idea

Make a social content series, Furever Love, starring Vera Wang’s dog’s search for love.

Furever Love Contestant - Darrell the dog
Furever Love Contestants - Tika and Pavlov the dogs
Furever Love Ad
Furever Love Ad
Furever Love Ad

Results

93%

increase in traffic to Vera Wang product pages

3x

the original projected views, driven by earned media & social re-sharing

Tags

Connections Creative Production Strategy