WINWIN

WINWIN

WinWin

WINWIN

EVERY WIN
IS A WIN 

THE WHAT, WHERE AND WHEN OF IT:

When girls stay in sport, society wins. It fuels confidence and lowers rates of depression. But a number of factors continue to push them out early: lack of funding and understanding about the bigger role sports plays in kids’ lives, and dated patriarchal views that sports is a boy thing.

We wanted to change the game. Conceived and operated by a group of fearless women at Juliet, WINWIN is an apparel company that gives 50% of proceeds from each sweatshirt sold to different girls leagues or clubs across North America. Buy this sweatshirt and the proceeds go to Skate like a Girl in Portland. Buy that sweatshirt and the proceeds go to Top Lacrosse Girls Club in Toronto. Every win is win for a different team, group or organization.

The context of where, when and how we launched it took a micro versus a macro approach. Rather than speak to North America at large, we are right on the field. We’ve directly partnered with over 100 little leagues and clubs across the continent, and continue to partner with hyper local sports figureheads to wear the brand and raise awareness. In just our first year, we’re on pace to donate nearly $50,000 across North America.