Engagement Illustrations

Engagement Illustrations

Zales

ZALES

How does a jewelry brand 
continue to be part of peoples’ love stories when the world’s locked down?   

When Zales had to temporarily close over 800 stores, they, like pretty much every other business across America, pivoted to performance marketing and online sales. 

But we also needed to find a way to keep building the brand itself, which revolves around giving people ways to celebrate life and express love. Hard to do when pretty much every public act of love, like proposals, weddings, and even first dates are on hold. So, we created engagement photos illustrations.

Each week we partnered with a different artist to create a one-of-a-kind keepsake for hundreds of couples.